Chesapeake Athletics, a sports wagering firm headquartered in Maryland, is joining forces with Intelitics, a premier performance marketing and data analysis company, to make a significant impact upon their entry into the Maryland market. This collaboration will provide Chesapeake Athletics with a substantial advantage when their platform debuts later this year, anticipated around mid-year.
Intelitics brings considerable expertise to the partnership. Their platform functions as a sophisticated hub for all marketing endeavors. Imagine real-time monitoring of promotional efforts, comprehensive insights into user engagement, and analyses that precisely illustrate successful and ineffective strategies. It’s all about optimizing decision-making with greater speed.
This is particularly critical for a regional brand like Chesapeake Athletics. They are not a massive national entity, their focus is entirely on Maryland. Therefore, understanding precisely how to connect with Maryland sports enthusiasts and convert them into dedicated patrons is paramount.
Furthermore, there is an established rapport between Intelitics and GiG, the platform provider for Chesapeake Athletics. This ensures a smooth integration process and allows them to launch with momentum.
Allan Petrilli, a high-ranking executive at Intelitics, appears quite enthusiastic about the entire endeavor. He recognizes the potential of this partnership to be a resounding success, particularly given the current emphasis on data-driven marketing strategies.
We felt genuine enthusiasm about growing in Maryland, and monitoring the progress with our collaborators there is crucial,” shared Derek Baker, CEO and co-founder of Crab Sports. “Intelitics provides precisely what we require to achieve this – their system is incredibly robust yet user-friendly.”
This action follows Crab Sports’ latest alliance with iGaming hosting service Internet Vikings as they focus on the Maryland market.
