BetMGM has taken the lead as the primary backer of the Premier League Darts. The competition, showcasing the planet’s elite darts players in a multi-week showdown, will now be recognized as the BetMGM Premier League Darts.
This news follows closely after the exciting culmination of the PDC World Darts Championship, backed by Paddy Power, which featured a memorable final clash between Luke Humphries and Michael Smith.
BetMGM is familiar with sports partnerships, having collaborated with prominent soccer teams such as Manchester City, Wolverhampton Wanderers, and Newcastle United. This venture into darts marks a calculated move into a sport experiencing a surge in popularity.
Scheduled from February to May, the 2024 BetMGM Premier League Darts guarantees an exciting contest. Eight top-ranked competitors will contend for the prestigious title and a portion of the £1 million prize fund. The leading four players will then advance to the playoffs for a chance at ultimate victory.
Matt Porter, PDC Chief Executive, conveyed his enthusiasm for the collaboration, noting that the Premier League Darts consistently provides a high caliber of entertainment, captivating both live and international television viewers. He is confident that BetMGM’s backing will further enhance the tournament’s standing.
BetMGM UKs top dog, Sam Behar, expressed immense enthusiasm for their latest collaboration with Premier League Darts. He believes it’s a perfect pairing, citing the sport’s inherent excitement and entertainment value. Behar is certain that both BetMGM and the PDC will achieve remarkable success in 2024.
