Betsson has teamed up with Club Atlético Racing Club in a sponsorship agreement designed to increase the brand’s footprint in Latin America.
This agreement makes Betsson Racing Club’s official sponsor for the 2023/2024 season, featuring their emblem on the reverse of both the men’s and women’s team shirts across all tournaments.
Racing Club’s chairman, Victor Blanco, emphasized the club’s brand equity, remarking, “We are delighted that a company as esteemed as Betsson has selected us as a stage to further elevate their brand awareness.” He continued, “Racing Club possesses the capacity to deliver extensive reach and recognition for some of the most impactful brands in Latin America.”
Jesper Svensson, CEO of Betsson Group, conveyed his enthusiasm, stating, “We are excited to be collaborating with one of the most beloved football clubs in Argentina. Racing Club’s storied legacy, fervent supporters, and the team’s considerable promise make them a perfect associate for us.”
Furthermore, Ronnie Hartvig, Chief Commercial Officer of Betsson Group, remarked on the substantial brand exposure this collaboration provides Betsson, noting, “Racing Club’s prominence in both national and international tournaments furnishes Betsson with a robust platform for brand visibility domestically, throughout Latin America, and worldwide.”
The interactive entertainment firm is incredibly enthusiastic about this agreement! They view it as an opportunity to establish a presence in the Latin American market and build brand recognition among players in the region. A senior executive at the firm, Hartwig, remarked, “We are eager to witness the outcome and provide racing game aficionados with an unforgettable experience!”
