A global gaming and wagering powerhouse, 888, is joining forces with Sports Illustrated to introduce a completely new digital sports wagering platform. The legendary sports publication, under the ownership of Authentic Brands Group, will utilize 888’s advanced technology to provide a novel and captivating betting experience.
Scheduled to premiere later this year in Colorado, a state leading the burgeoning US sports betting market, the platform will progressively expand to other states. This strategic alliance seeks to capitalize on the escalating prevalence of sports wagering in the US.
Through this agreement, 888 obtains exclusive rights to employ the Sports Illustrated brand and trademarks for online sports betting and iGaming, establishing a dedicated platform known as “SI sportsbook.” This collaboration grants 888 access to Sports Illustrated’s extensive and devoted readership, presenting a potent and budget-friendly avenue to connect with millions of prospective customers.
Jamie Salter, the head honcho at ABG, shared his enthusiasm for Sports Illustrated’s foray into the digital sports wagering and iGaming realm. He pointed to the enormous and flourishing sports betting sector as a golden chance to diversify the brand’s income sources and connect directly with sports devotees, ultimately expanding their reach.
Salter further stressed 888’s status as a worldwide frontrunner in online betting and gaming, acknowledging their superior tech, offerings, and marketing expertise. This collaboration with 888, in his view, will provide a state-of-the-art and captivating experience for sports aficionados.
