A leading affiliate marketing firm, Better Collective, has obtained a revenue-sharing permit in the thriving New Jersey gambling market. Their US branch can now collaborate with New Jersey businesses, receiving a portion of the income from their recommendations.
This action aligns them with significant rivals such as Gambling.com Group, granted a comparable approval in March, and Catena Media, already capitalizing on revenue-sharing in the Garden State.
Jesper Søgaard, CEO of Better Collective, expressed enthusiasm, stating that this permit grants them increased adaptability and reflects their conviction that revenue-sharing is the ultimate benchmark for sports betting partnerships.
This announcement follows their recent purchase of a controlling interest in RotoGrinders for $21 million, with intentions to fully acquire the company by 2024. Even a competitor, Michael Daly of Catena Media US, praised the move, viewing it as a beneficial advancement for the sector.
