A top UK sports betting firm, Betfred, has broadened its international footprint by purchasing Betting World, a major participant in the South African gaming sector. The agreement, completed on June 1st, demonstrates Betfred’s dedication to global expansion and its belief in the South African market. Although the ultimate purchase amount is still under discussion, it is projected to be approximately £6.1 million (or $8.7 million). This tactical maneuver occurs at a pivotal moment, as Betting World’s parent organization, Phumelela Gaming, recently encountered financial difficulties and was delisted from the Johannesburg Stock Exchange. Despite these obstacles, Betfred maintains a positive outlook on Betting World’s prospects and intends to make substantial investments in its African enterprises. This acquisition represents a promising new phase for both entities, with Betfred striving to establish itself as a leading power in the South African wagering arena.
The wagering behemoth from Britain, Betfred, has at last enlarged its reach into the South African market with the acquisition of Betting World.
