The Foxes, shocking victors of England’s top football competition in 2015-2016, have secured a fresh sponsorship arrangement with Dafabet, an international online gaming enterprise headquartered in the Philippines. This collaboration marks the latest in a series of athletic endorsements for Dafabet, who famously inked a deal with iconic footballer Alan Shearer to become their brand representative back in 2011.
John Cruces, Director of Sports Marketing and Sponsorship at Dafabet, conveyed his enthusiasm regarding the agreement, underscoring Leicester City’s remarkable Premier League victory and their swiftly expanding global following. He stressed the Premier League’s position as the most-viewed football league worldwide, further magnifying the partnership’s potential impact.
This two-year pact will feature prominent Dafabet branding around Leicester City’s home ground, King Power Stadium, a venue accommodating over 32,000 spectators. This visibility is projected to substantially elevate Dafabet’s brand awareness, leveraging Leicester City’s international allure and recent triumphs.
Supporters of Leicester City will also reap rewards from this collaboration, as Dafabet intends to provide exclusive game-day incentives, encompassing improved odds and bonus offers.
Harj Hir, Head of Partnerships at Leicester City, expressed his eagerness to unite with Dafabet, recognizing their established standing within the sports sector.
Our worldwide following is huge! We’re looking at more than 10 million dedicated fans across all the primary social networks. This places us among the top 10 Premier League clubs in terms of digital backing – seventh, to be precise! We’re truly thrilled to join forces with Dafabet and view this collaboration as a wonderful chance to interact with our supporters in fresh and captivating ways. We firmly believe that, as a team, we can accomplish some remarkable feats.
